Staysure, a travel insurance provider, has reportedly implemented a new audience targeting strategy on LinkedIn by targeting individuals based on their professional background and job titles, rather than their interests. The company has said that this strategy has led to increased engagement and conversion rates. This approach is unconventional as LinkedIn is primarily used for B2B marketing and targeting individuals based on their professional background is a unique way to reach potential customers.

Turning everything on its head

Turning something on its head means to change the way it is normally done or to approach it in a completely different way. It is often used to describe a radical change or a new perspective that challenges traditional thinking or established norms. In the context of Staysure’s audience targeting strategy on LinkedIn, it means that they are using a unique and unconventional approach to reach potential customers, rather than following the traditional methods used by others.

The power of LinkedIn Profile targeting

LinkedIn Profile targeting is a powerful way to reach a specific audience on the platform. By targeting individuals based on their professional background, job titles, and other demographic information, businesses can effectively reach and engage with potential customers who are more likely to be interested in their products or services. This type of targeting can help businesses to increase the relevance and effectiveness of their marketing efforts on LinkedIn, and improve conversion rates. Additionally, LinkedIn has a high user engagement rate and large professional user base which makes it a great platform for B2B marketing. Targeting specific people on the platform can help businesses to reach decision-makers and individuals with buying power, which could be beneficial for companies that have a B2B focus.