I’m sorry, I’m not sure what you mean by “Big News With Viator.” Can you provide more information or context?

TripAdvisor and Viator are out to dominate tours and activities.

TripAdvisor is a well-known travel website that provides information and reviews on hotels, restaurants, and attractions. In 2014, TripAdvisor acquired Viator, a company that sells tours and activities. By acquiring Viator, TripAdvisor was able to expand its offerings to include tours and activities, allowing it to provide a more comprehensive service to its users. Since then TripAdvisor has been working to integrate Viator into its platform and improve the visibility of tours and activities offered by Viator on their website, with the aim of becoming a one-stop-shop for travelers planning their trips. This move will help them to dominate the tours and activities market, as it will be more convenient for the customers to find and book tours and activities all in one place.

What Does this Mean For Tour & Activity Operators?

For tour and activity operators, the acquisition of Viator by TripAdvisor could potentially mean increased exposure and bookings through the integration of Viator’s offerings into TripAdvisor’s platform. TripAdvisor is a highly-trafficked website, with a large user base of people planning their travel. By having their tours and activities listed on TripAdvisor, operators may be able to reach a wider audience and generate more bookings.

Additionally, TripAdvisor’s reputation management tools and review system can help tour and activity operators improve their online presence and reputation, which can be beneficial in attracting more customers.

However, it also means that tour and activity operators will have to compete with more competitors, as Viator has a large supplier base and TripAdvisor can attract more suppliers. It also means that the tour and activity operators will have to pay the commission to TripAdvisor for each booking, which can be high and affect their profitability.

Overall, it’s a double-edged sword, tour and activity operators may gain more exposure and bookings, but they may also face more competition and additional costs. It’s important for tour and activity operators to evaluate the potential benefits and drawbacks of listing their offerings on TripAdvisor’s platform and make a decision that is best for their business.

Should You List on Viator?

Whether or not to list on Viator, which is now a part of TripAdvisor, depends on the specific needs and goals of a tour and activity operator. Here are a few factors to consider when making the decision:

  • Audience reach: As I mentioned before, TripAdvisor is a highly-trafficked website, with a large user base of people planning their travel. By listing on Viator, tour and activity operators can potentially reach a wider audience and generate more bookings.
  • Commission fees: Tour and activity operators will have to pay a commission fee to TripAdvisor/Viator for each booking made through their platform. It is important to consider the commission fees in relation to the potential increase in bookings and overall revenue.
  • Branding and reputation: TripAdvisor’s reputation management tools and review system can help tour and activity operators improve their online presence and reputation, which can be beneficial in attracting more customers.
  • Competition: As Viator has a large supplier base, tour and activity operators will have to compete with more competitors.
  • Marketing: Listing on Viator can be a cost-effective way for tour and activity operators to market their offerings to a wide audience.

It is important to evaluate the potential benefits and drawbacks of listing on Viator, and weigh them against the goals and resources of the business. If it makes sense for the tour and activity operator, listing on Viator can be a great way to increase exposure, bookings and revenue.